Dr Pepper Evolution Ad Creates Controversy on Facebook
Increasingly, businesses are taking advantage of the vast reach that social media offers to connect with consumers. Social networking sites such as Facebook and Twitter provide a free platform with which to advertise and engage an audience. While using social media can be a useful tool, some companies are finding it to be a double-edged sword. One wrong post on a company's official Facebook page can become a lightning rod for controversy.
This is what seems to have taken place with soft drink maker Dr Pepper. The company posted a graphic on its Facebook page Thursday titled "Evolution of Flavor." The image parodies the popular "March of Progress" diagram, which shows the evolution of human beings from lower forms to present-day people. The Dr Pepper version evolves from "pre-pepper" to "Pepper Discovery" to "Post Pepper."
The post made quite a splash, but maybe not for the reason that Dr Pepper intended. Purported creationists started commenting with complaints about what they thought was Dr Pepper's endorsement of evolutionary theory. One person wrote, "I love Dr Pepper but hate this photo. Forget evolution." Another person wrote, "Well, there goes my support for this company."...LINK TO THE FULL ARTICLE
Why should I comment, when this one is just plenty?Yeah, the same morons outraged that a company has supposedly "endorsed" evolution are the ones shrieking loudest over the ignorant and savage intolerance of Muslims. Sure, OUR religious intolerants have burned mosques, burned books, murdered doctors, threatened Congress with anthrax in the mail and blew up a federal building in OK. City, but it's not like our religious nutjobs are violent and attacking embassies or anything.