Randi Rhodes Forums

For years the GOP has been branding/labeling Democrats by creating phrases that elicit perceptions about our party. Frank Luntz is the individual who initiated this approach. His idea was to coin short phrases that would convey something negative about our party, and he demanded that all Republicans -- Senators, House members, television pundits -- use them repeatedly. He believed, and was right, that use of these phrases by ALL members of the GOP, and use of them ALL the time, would create a negative perception about Democrats that would become ingrained in the minds of the public, of the American electorate, and thus alter how many voted. Examples? Think of "tax-and-spend liberals," "limousine liberals," "cut-and-run Democrats," "nanny state," "war on Christmas," to name just a few.

The GOP, in formulating these phrases, has created a playbook. All the members study their playbook and use it like a sledgehammer on the public. Just turn on CNN or MSNBC (and of course FOX) and you hear the phrases used by Republicans every time, all the time.

And so the time has come to create our own playbook. We have the opportunity to define the Republican Party, to create long-lasting perceptions about them. In other words, they've been defining -- branding -- us for decades. It's now our time to define -- to brand -- them!

Below are two graphics that convey the same information as the graphic above, just less pedantic and more entertaining:









other examples at http://www.airfarceone.net/mittrom.html

If Romney Makes it though the convention process and losing to President Barack Obama.
its the Republicans in the House of Reps that Speaker Boehner said it himself: the Republican House majority is in jeopardy. and Senate that the Republicans New Analysis Shows Romney republican Tax Plan Would Raise Taxes On Middle Class Families By More Than $2,000 with more job killing Gov. cuts .
along with wanting to go back to more costly and refused health care coverage, that will add to the deficit.
All hands on deck the corrupt supreme ordered surprise republican corporatist charity cash to smash has done crashed and is backfiring our elegant republican elephant A$$.
As the wave is coming back because we got smacked with hear come the Jobs in 20ten
that turned in to Hell no You Can't have health care to inhance all of the peoples personal invulnerability's or Job security. Republicans wants the money that went to the corporatist bosses Back, its was Its starting to cost Them. #JustReleaseYourTaxReturnsMitt. or its it the republicans are having a fits.

We still don't seem to get it, this concept of framing the message, of branding the opposition, of creating long-lasting perceptions about the GOP that would sway votes for generations to come.

We have to brand the GOP as "The Party Of Recession," as "The Party Of Job Destroyers."

Perhaps it's anathema to some in our party to use the Frank Luntz method of branding the opposition by using catchy slogans and labels... but it works. And the one key difference is we can BACK up our labels with FACTS (something Republicans could never do).

We must use a common language, a set of terms/phrases, when speaking of Republicans. We must ALL use these terms/phrases, and AS OFTEN AS POSSIBLE. And, we have the facts to back them up, for those who feel guilty about using this approach created by Luntz.

Language matters!

Here are the facts to back up the branding/labeling approach we need to pursue:







Private-sector jobs grew far more under Democratic than Republican presidents, 1961-2012

May 08, 2012
by Laura Clawson

Picture. A thousand words. Etc. The instant any Democrat uses this chart showing that between 1961 and 2012, the United States added 42 million private-sector jobs under Democratic presidents and 23.9 million private-sector jobs under Republican presidents, despite Republicans holding the presidency for 28 years during that period compared with 23 years for Democrats, PolitiFact will doubtless devote hundreds of words of dubious "context" to label it some form of untruth despite the clarity of the comparison. But whatever the relationship between correlation and causation here, this is a stark contrast:

Through April, Democratic presidents accounted for an average of 150,000 additional private-sector paychecks per month over that period, more than double the 71,000 average for Republicans.

Republican presidencies, though, saw slightly greater creation of public-sector jobs, which rose by 7.1 million under Republicans and 6.3 million under Democrats—a difference that would be entirely irrelevant if Republicans weren't always running around wailing about big government and demonizing public workers.

The presidents who averaged the most jobs created per month were Bill Clinton, at 217,000; Jimmy Carter, at 188,000; and Ronald Reagan, at 153,000. That's right. Jimmy Carter beat Ronald Reagan. The only president to preside over a cumulative loss of private-sector jobs was, of course, George W. Bush.

more:
http://www.dailykos.com/story/2012/05/0 ... -1961-2012